At the start of the semester, I felt really anxious about joining this class because it seemed quite challenging and the deadlines were tight. The first assignment required us to complete a lot of work in just a few weeks, which felt overwhelming at first. Then came the second task, where we had to design a wordmark that represented ourselves. That part was confusing for me because I wasn’t fully sure how to express my identity visually. I experimented with different ideas, and in the end, a spontaneous handwritten style felt more authentic than my earlier sketches.
Throughout the course, I received very direct and honest feedback — sometimes harsh — but it always came with clear advice on what to fix or improve. This helped me to focus on the weak areas without feeling too discouraged. Task three was the one I struggled with the most in terms of deciding which typeface direction to pursue. I doubted whether my idea would work, but it turned out better than expected. After that, the process became a bit more enjoyable and smooth, and I felt more confident as I went along.
Observations:
I noticed how crucial it is to keep a balance between creativity and functionality in typographic design. The first assignment taught me about the role of structure in guiding the viewer’s attention and making communication clear. In the later tasks, I realized how much of an impact subtle details — like spacing, weight, and alignment — can have on the overall mood and clarity of the design. I also learned the importance of testing multiple sketches and trying out different directions before deciding on a final design, as exploration often led to better results.
Findings:
Across all the tasks, I discovered how essential clarity and consistency are when working with type. Sometimes, designs that looked impressive at first glance didn’t actually communicate the intended message effectively. Making sure the design is legible and delivers the message clearly became a priority for me. I also learned a lot by observing other students’ work and listening to the feedback they received, which gave me new perspectives and ideas to improve my own designs. The assignments also taught me how type needs to function properly at different scales and in various contexts, and that it’s important to test your design in realistic settings rather than just on a blank canvas. Overall, this experience has given me a stronger appreciation for the thought and skill that goes into good typography.
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