Intercultural Design | Final Compilation
|| Tee Zi Tong, 0366165
|| Intercultural Design
|| Intercultural Design | Final Compilation
CONTENT LIST
1. Module Information Brief
2. Lectures Notes
3. Project 1
4. Project 2
5. Project 3
6. Reflections
MODULE INFORMATION BOOKLET
LECTURES NOTES
The Power of Visuals
Visuals serve as one of the most effective forms of communication, shaping how people perceive and understand the world.
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40% of people respond more strongly to visuals than to text.
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90% of the information processed by the brain is visual.
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Visuals are processed 60,000 times faster than text.
Everything we see—whether naturally occurring or created by humans—falls under the category of visuals. Designed visuals, however, carry specific functions, content, and communicative purposes.
"Designers must understand cultural nuances, symbolism, and context to create inclusive designs that resonate with diverse audiences."
- Understanding the social, cultural, and political context of design elements.
- Simplifying complex cultural studies, philosophy, and sociology through design systems.
- Breakdown:
- Norms and values
- Basic assumptions
- Design system
- Focuses on the energy of life derived from pristine nature worldwide.
- Specializes in beauty and health products.
- Cultural functions with a focus on purpose.
- Includes values, principles, practices, norms, and aesthetics.
- Design language and elements contribute to the overall look and feel.
- Artifacts and products are the practical applications of the design system.
- Symbols and images may carry different meanings across cultures. Being mindful of these variations prevents misinterpretations or unintended offense.
- Selecting culturally appropriate fonts and ensuring precise translations help maintain clarity and inclusivity in communication.
- Colors hold different cultural meanings. Understanding these associations allows designers to make intentional choices that align with cultural expectations.
- Products and experiences should be accessible and inclusive, accommodating individuals from diverse cultural backgrounds and abilities.
- Adapting designs to fit specific cultural contexts enhances their relevance and acceptance in different regions.
- Conducting research across diverse demographics provides valuable insights into cultural preferences and behaviors.
- Educating designers on cultural sensitivities fosters a deeper understanding of diverse perspectives, improving the inclusivity of design outcomes.
PROJECT 1: IDEATION
We began brainstorming ideas with a focus on functional impact.
IDEA 1 – By Ng Jia Xuan
Inspiration: Chinese New Year Culture & Wordplay (谐音梗)
During Chinese New Year, idioms and phrases symbolizing good luck and prosperity are commonly used when giving angpao or naming festive dishes. Many of these phrases involve wordplay, such as:
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喜气洋洋 (xǐ qì yáng yáng) – meaning “full of joy,” where 洋 (yáng) sounds like 羊 (yáng) (sheep)
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年年有余 (nián nián yǒu yú) – meaning “abundance year after year,” where 余 (yú) sounds like 鱼 (yú) (fish)
Inspired by this concept, Jia Xuan explores creating patterns based on wordplay to design various merchandise such as rugs, handkerchiefs, and decorative items.
IDEA 2 – By Phang Ann (Group Leader)
Inspiration: Colored Pencils & Functional Makeup Storage
This idea takes inspiration from colored pencils, which offer a variety of shades, are easy to hold, and convenient to store.
Concept:
A makeup set designed to resemble colored pencils, where each cosmetic item—concealer, eyeshadow, lipstick, eyebrow pencil, lip balm, highlighter, and blush—is shaped like a colored pencil. The set would also come in a pencil case-style storage system, making it compact, travel-friendly, and easy to organize.
Problem Solved:
Traditional makeup bags can be bulky due to various shapes and sizes of beauty products. This concept offers a sleek, space-saving solution while adding a fun and creative aesthetic.
IDEA 3 – By Low Guang Yan
Inspiration: Sabah & Sarawak Stereotypes in a Playful Approach
This concept humorously addresses common misconceptions about Sabah and Sarawak. Some foreigners jokingly assume that people from these regions ride crocodiles as public transportation or live in trees.
Design:
A series of mascots, figurines, memes, or collectible toys representing Sabah and Sarawak’s unique culture, using the crocodile-riding stereotype in a lighthearted and educational way.
Rather than reinforcing outdated views, this project aims to play with these misconceptions in a fun, satirical manner while showcasing the rich culture and modern lifestyle of these regions.
Chosen Idea (Idea2)
After brainstorming multiple concepts with a focus on functionality and creativity, we decided on Idea 2, originally inspired by colored pencils. However, we refined the concept further and transitioned to a building block-inspired makeup kit, drawing influence from modular designs like LEGO.
Progress & Team Division
To develop the idea, we divided into three teams to explore preliminary designs. I am part of Group 1, where our focus is on designing the makeup kit.
Our group consists of two members, and each of us created an initial sketch to visualize the concept:
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Sketch 1 – Drawn by Ng Jia Xuan
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Sketch 2 – Drawn by Tee Zi Tong (me)
After discussing our ideas and refining the details, we collectively decided that Sketch 2 by Tee Zi Tong best represents our vision for the makeup kit design.
Proposal Slide include Rational, Preliminary Design and References etc.
<iframe src="https://drive.google.com/file/d/13Gi_6iej2V4a57q_ap2xlcsNnvAip4gR/preview" width="640" height="480" allow="autoplay"></iframe>
PROJECT 2: DATA COLLECTION & RESEARCH
For this task, we began gathering data to support our project objectives.
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Surveys
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Interviews
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Online research
Focus Areas
Our data collection is centered on functional aspects that align with our objectives:
- Customization options
- Interlocking features (modular design)
- Unisex appeal
- Preferred daily essentials
Survey Development
Conducted by: Phang Ann, Ng Jia Xuan, Tan Ying Xuan & Tee Zi Tong
We created a Google Forms survey to categorize participants into different groups, making it easier to analyze user preferences:
- Makeup collectors who appreciate unique packaging
- People who enjoy LEGO-style designs
- Individuals who value practicality in daily-use products
Survey Questions:
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What is your must-have daily essentials when going out?
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Would you be interested in a product that combines multiple daily essentials? (Yes/No)
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Why or why not?
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What factor influences your buying decision the most? (Packaging, Functionality, Convenience, Other)
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Do you enjoy building with LEGO? (Yes/No)
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What features come to mind when thinking of LEGO? (Customization, Interlocking features, Aesthetic appeal, Other)
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Do you think LEGO designs are suitable for all genders? (Yes/No)
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Would you purchase a compact, easily attachable, and portable essentials kit? (Yes/No)
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Would a LEGO-inspired daily essentials product interest you? (Yes/No)
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If given the chance, what would be the main reason for purchasing our product? (Unique packaging, Love for LEGO, Practicality & Convenience, Other)
Interviews
Conducted by: Phang Ann, Low Guang Yan & Ivory Fong Xuan
We are interviewing:
- Engineering students – to explore the connection between LEGO and problem-solving, creativity, and education
- Special needs educators – to understand the therapeutic and learning benefits of LEGO for children with special needs
Engineering Student Questions:
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Do you enjoy building with LEGO?
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Do you think LEGO encourages creativity and innovation?
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Has LEGO influenced your approach to learning or problem-solving?
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Have you used LEGO for conceptualizing ideas or experiments in your studies?
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In your opinion, what makes LEGO a valuable tool in education and design?
Special Needs Educator Questions:
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Do you believe LEGO has therapeutic benefits for children with special needs?
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In what ways does LEGO help children develop key skills?
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Do you think LEGO fosters creativity, problem-solving, and spatial awareness? Why or why not?
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How does LEGO compare to other educational tools in terms of engagement?
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What makes LEGO an effective learning aid in your opinion?
Data Collection slides
Presentation Structure:
Research Methods – Overview of primary data collection (Phang Ann)
Interview Findings – Key insights from discussions (Phang Ann, Low Guang Yan & Ivory Fong Xuan)
Survey Analysis – Interpreting participant responses (Phang Ann, Ng Jia Xuan, Tan Ying Xuan & Tee Zi Tong)
Secondary Research – Additional online findings (Ng Jia Xuan)
References – Compiled by all members
Conclusion – Summary of key takeaways (Tee Zi Tong)
FINAL PROJECT
For our final project, we are producing 5 to 10 short TikTok videos (each lasting 30 to 45 seconds).
Brand Name: "Lets Go!"
The name reflects both the energetic, grab-and-go concept and its playful similarity to the word "LEGO." It embodies convenience, excitement, and creativity.
Content Ideas:
TikTok Video Ideas for "Let's Go!"
1. The Attention-Grabbing Intro (Low Guang Yan)
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Inspired by this reel.
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Eye-catching, high-energy visuals to instantly hook viewers.
2. Stop-Motion Brand Introduction (Tee Zi Tong)
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Using LEGO bricks to spell out "Let's Go!"
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Bricks splash down, rearrange, and form the brand name.
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Fun sound effects to enhance engagement.
3. Creative Process Showcase (Phang Ann)
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Inspired by this TikTok.
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A mix of video + time-lapse of Photoshop work.
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Presenting the thought process behind our visuals.
4. POV: The Friend Who Has Everything (Ng Jia Xuan)
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A “What’s in My Bag” video.
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Two friends:
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One has a cluttered bag with too many items.
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The other has a sleek, organized bag.
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Her bag charm shines brightly (edited effect).
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Zoom in to reveal our product (digitally edited).
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A visually pleasing slideshow.
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High-quality images of the product with key information.
6. Final Video – Recap or BTS (Tan Ying Xuan)
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A compilation of all previous TikTok.
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Behind-the-scenes clips or bloopers.
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Alternatively, another creative idea we come up with later!
Progression
I'm the Person in Charge of the second TikTok video, I worked on introducing our brand name, "Let's Go!", using LEGO in a stop-motion style.
I started by purchasing LEGO pieces from Mr. DIY and setting up the lighting and camera for a clear and well-lit recording. I carefully arranged the bricks to spell out "Lets Go!", capturing the process step by step. Instead of filming continuously, I took individual screenshots of each movement and compiled them into a stop-motion sequence.
To enhance the final look, I adjusted the colors to make them more vibrant and added sound effects and visual effects to make the animation more engaging.
TIKTOK Final Outcome
Final Slides
REFLECTIONS
Experience:
This module has been a truly engaging and insightful journey for me. Learning about design systems has opened my eyes to how culture and storytelling play a crucial role in creating meaningful designs. I now understand that incorporating deeper context makes a product not only visually appealing but also more purposeful and relatable.
Throughout the project, our team focused on developing a product that balances functionality and aesthetics. The entire process—from brainstorming innovative ideas to conducting research and finalizing the brand—felt like a hands-on experience in product development. It gave me a glimpse into what it would be like to launch an actual product, which was both exciting and fulfilling.
One of the highlights of this journey was working with an amazing team. Everyone was dedicated, and we divided tasks efficiently, making the workflow smooth and productive. Having a supportive team and a strong leader made a huge difference in ensuring the project’s success.
Observations & Findings:
I’ve realized that research is a fundamental step in any design process. A deeper understanding of the target audience and market trends helps refine concepts and make informed design choices. Through our data collection, we discovered that convenience and portability are key factors that influence consumer preferences. This insight helped us shape our product to be more practical and appealing.
Additionally, I noticed how visual storytelling plays a big role in capturing attention. Engaging and trendy content, especially in the form of short videos, can make a brand stand out and connect better with its audience. This project reinforced the importance of blending creativity with strategy to create a compelling product.
Overall, this experience has taught me a lot, and I’m excited to apply these insights to future projects!
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